Facebook recently announced that they’d be testing mobile ads within Oculus, which is designed to allow developers to create new experiences for their audiences, as well as demonstrate their VR applications.
In their latest development, Facebook will conduct a small trial for in-headset ads. Blaston from Resolution Games and a few more developers will be working with them in the coming weeks.
Aside from bringing more people into virtual reality, Facebook Reality Labs will also create a self-sustaining platform for developers, as well as generate revenue to allow Facebook to continue developing their AR and VR hardware.
As of right now, Facebook describes this as a test involving a few apps. Feedback from developers and the community will be incorporated into monitoring the results. Then, they will provide further details, including information on when ads will be available, as well as details regarding how to advertise.
The company appears to be working on a dynamic capability that will allow users to hide ads from advertisers they do not wish to see.
Oculus ads will not change Facebook’s advertising policies or privacy policies, the company says. Also, the company assures consumers that any information that is stored or processed on the headsets is not used for targeting. In this case, the images on your headset will never leave the device.
This is a new innovation for Facebook as they are also exploring the introduction of new formats of advertising that will be tailored to VR.
Let us know your thoughts to being served up ads on the headset in the comments