Epic Games and Island Records, together with O2, have today announced that The O2 is now accessible as part of Fortnite Creative, the world’s most popular video game. The culmination of the Fortnite Creative celebration will be an exclusive performance by the Leicester band easy life.
It is the first time that The O2 has ever appeared in a videogame and O2 customers have the chance to win special rewards in the Priority app, such as tickets to future easy-life shows at O2 venues. The band will be performing tracks from its debut album ‘life’s a beach’ for Fortnite Creative players and fans later this week, whilst performing an interactive musical experience inside The O2.
A team of Fortnite creators – KKslider, DolphinDom and Team Cre8 – designed and built the O2 and music experiences entirely from scratch. As part of Fortnite Creative, the O2 x easylife partnership will provide players with unique music experiences and interactive musical content.
Users can explore a the vast new space packed with hidden rooms, backstage areas, and the O2 Blueroom, where they can unlock the Squeezy Life Spray and Lobby Track created by Fortnite and easy life simply by watching experiences in the LIVE arena.
Interactive music is much more than a gig, with the band’s music and lyrics affecting the world around the players during the concert. Six unique areas will be revealed during the show, each inspired by a unique song from life’s a beach, pulled straight from the imagination of easy life.
Music lovers wishing to catch an exclusive set from one of the UK’s top up-and-coming bands at the O2 in Fortnite Creative will have an early opportunity to do so since much of easy life’s headline UK tour is sold out. Aside from easy life and Fortnite’s performances in-game, both artists have also created a brand new, in-game-only lobby track that anyone can listen to after attending the experience.
Mainstage performance begins at 20:30 BST on Thursday, 24th June. The gig for the massive Fortnite audience will take place on Sunday, 27th June, until 23.59 BST, and the full performance will be featured on easy life’s YouTube channel on Monday, 28th June.